South Wrigley is the southern half of the broader Wrigley district in western Long Beach, named for chewing-gum heir William Wrigley Jr. who developed the area in the 1920s. The streets are a tight grid of Spanish bungalows, Craftsman cottages, and small mid-century apartment buildings, bounded roughly by Pacific Coast Highway, the Los Angeles River, and Willow Street.
Daily life pulls toward the small commercial strip on Pacific Avenue, the Wrigley Greenbelt that runs along the river edge, and the larger civic core of downtown Long Beach a short drive east. The Aquarium of the Pacific, the Long Beach Convention Center, and the Queen Mary all sit within ten minutes.
South Wrigley is part of the Long Beach Unified School District. The neighborhood has retained more of its original 1920s building stock than most of Long Beach and remains one of the city's most architecturally consistent residential districts.